Terms of Service

Last updated: 25 August 2026

1. Introduction and Parties

These Terms of Service (“Terms”) govern your access to and use of the Bookingly platform (“Service”), operated by Bookingly (“we”, “us”, “our”), a business operating in England and Wales. Our contact address is legal@bookingly.co.uk.

By registering an account or using the Service, you (“you”, “your”, “the Business”) agree to be bound by these Terms. If you do not agree, you must not use the Service.

These Terms constitute a business-to-business (B2B) agreement. The Service is intended solely for use by business operators and their authorised staff. It is not intended for use by consumers. End customers who make bookings through a Bookingly-powered page are subject to the terms of the individual business, not these Terms.

2. The Service

Bookingly is a multi-tenant online booking and business management platform designed for UK-based salons, restaurants, and similar businesses. The Service includes:

  • Online appointment and table reservation booking pages
  • Staff and service management tools
  • Customer management and booking history
  • Automated booking confirmation and reminder emails
  • Walk-in booking logging
  • Deposit and payment collection via Stripe
  • Analytics and reporting (Pro plan)
  • Customer review collection and display (Pro plan)
  • Partner advertising between local businesses (Advertise plan)
  • Restaurant menu management and pre-ordering (Pro plan)

We reserve the right to modify, suspend, or discontinue any part of the Service at any time. Where changes materially affect your use of the Service, we will provide reasonable advance notice by email.

3. Accounts and Registration

  • You must be at least 18 years old and legally authorised to operate the business you register.
  • You must provide accurate, current, and complete information during registration and keep it up to date.
  • Each account is for one business only. You may not use one account for multiple unrelated businesses.
  • You are responsible for maintaining the confidentiality of your login credentials and for all activity that occurs under your account.
  • You must notify us immediately at support@bookingly.co.uk if you suspect any unauthorised use of your account.
  • We reserve the right to refuse registration or suspend accounts at our reasonable discretion, including where we suspect fraudulent activity or breach of these Terms.

4. Subscription Plans and Pricing

4.1 Free Plan

The Free plan is available to all registered businesses at no cost and includes core booking functionality. Features available on the Free plan may change over time with reasonable notice.

4.2 Pro Plan — £39.99/month

The Pro plan provides access to advanced features including analytics, customer reviews, cover image/video, restaurant menu management, and pre-ordering. A 14-day free trial is available to new subscribers. After the trial period, £39.99 per month will be charged automatically until cancelled.

4.3 Advertise Plan — £9.00/month

The Advertise plan allows your business to appear as a promoted partner on the booking pages of complementary local businesses within a 5-mile radius. A 14-day free trial is available to new subscribers. After the trial period, £9.00 per month will be charged automatically until cancelled.

4.4 Free Trial

Both the Pro and Advertise plans include a 14-day free trial for first-time subscribers to that plan. You are required to provide valid payment details to start a trial. No charge will be made during the 14-day trial period. If you cancel before the trial ends, no charge will be made. After 14 days, your paid subscription will begin automatically and your payment method will be charged on that date each month thereafter.

4.5 Billing and Renewal

  • Subscriptions renew automatically each calendar month on the billing anniversary date.
  • All payments are processed securely via Stripe. By subscribing, you authorise Stripe to charge your payment method on a recurring monthly basis.
  • All prices are in GBP and exclude VAT. If we become VAT registered, VAT will be added and you will be notified in advance.
  • We reserve the right to change pricing. We will give at least 30 days' written notice by email before any price increase takes effect. Continued use after the effective date constitutes acceptance of the new price.

4.6 Cancellation and Refunds

  • You may cancel your subscription at any time from your dashboard under the Promote section.
  • On cancellation, you will retain access to paid features until the end of your current billing period. No further charges will be made after that.
  • As this is a B2B service, no refunds are provided for any portion of a billing period already paid. This does not affect any statutory rights you may have under English law.
  • If we terminate your account due to a breach of these Terms, no refund will be provided.

5. Customer Payments and Deposits

Bookingly facilitates deposit and payment collection between businesses and their end customers via Stripe. By enabling this feature, you agree to be bound by Stripe's terms of service. Bookingly is not a party to any contract between a business and its customers.

Any disputes regarding appointments, services, or refunds are solely between the business and its end customer. Bookingly accepts no liability for failed, disputed, fraudulent, or refunded customer payments. You are responsible for your own refund and cancellation policy with your customers.

6. Partner Advertising

The Advertise plan enables your business listing to appear on the booking pages of partner businesses within 5 miles. Bookingly does not guarantee a minimum number of impressions, clicks, or new bookings resulting from advertising. We do not display your listing alongside direct competitors of the same business type. Partner placement is automated and based on geographic proximity and business type. We reserve the right to adjust placement logic at any time.

7. Acceptable Use

You agree not to:

  • Use the Service for any unlawful purpose or in violation of any applicable UK or international law or regulation
  • Attempt to access, read, copy, or modify another tenant's data
  • Reverse engineer, decompile, disassemble, copy, scrape, or otherwise replicate any part of the platform
  • Upload or transmit malicious code, viruses, trojans, or any disruptive or harmful content
  • Use the Service to send unsolicited commercial communications (spam) to customers or third parties
  • Impersonate any person or business, or misrepresent your affiliation with any person or entity
  • Process personal data of children under 13 without an appropriate and documented lawful basis
  • Probe, scan, or test the security or vulnerability of the Service or any related system
  • Attempt to circumvent any access controls, rate limits, or authentication mechanisms

Violation of this section may result in immediate account suspension or termination without prior notice and without entitlement to a refund.

8. Data Protection and Privacy

Your use of the Service is governed by our Privacy Policy. Where Bookingly processes personal data on your behalf (such as your customers' names, email addresses, and booking details), such processing is governed by our Data Processing Agreement (DPA), which forms part of these Terms.

Both parties agree to comply with their respective obligations under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. You, as the data controller for your customers' data, are responsible for:

  • Ensuring you have a lawful basis for collecting and processing your customers' personal data
  • Providing your customers with a compliant privacy notice
  • Handling any data subject access requests or erasure requests from your customers
  • Notifying us promptly if you become aware of any data breach affecting data processed through the Service

9. Intellectual Property

All intellectual property rights in the Bookingly platform, brand, software, design, and documentation are and remain owned by Bookingly or its licensors. Nothing in these Terms grants you any rights in the platform except a limited, non-exclusive, non-transferable, revocable licence to use the Service for your own internal business purposes during the active subscription period.

You retain full ownership of your business data, customer data, and any content you upload to the platform. You grant Bookingly a limited, worldwide licence to host, store, and process that data solely as necessary to provide the Service to you.

10. Service Availability and Downtime

10.1 No Uptime Guarantee

Bookingly is provided on an “as is” and “as available” basis. We make no warranty, representation, or guarantee — express or implied — that the Service will be available at any particular time, continuously, or without interruption, errors, or defects. We do not commit to any specific uptime percentage or service level agreement (SLA).

10.2 Planned Maintenance

We reserve the right to take the Service offline for maintenance, upgrades, or repairs at any time. Where reasonably practicable, we will provide advance notice of planned maintenance by email or in-dashboard notification. Emergency maintenance may be carried out without prior notice.

10.3 No Compensation for Downtime

We shall not be liable to you for any loss, damage, costs, or expenses of any nature arising from the Service being unavailable, including but not limited to:

  • Lost or missed customer bookings during an outage
  • Loss of revenue or profit resulting from downtime
  • Inability to access your booking data during an outage
  • Customer dissatisfaction or complaints arising from inaccessible booking pages
  • Reputational damage resulting from the Service being unavailable

You are not entitled to any refund, credit, or compensation for any period during which the Service is wholly or partially unavailable, regardless of the cause or duration of the outage.

10.4 Third-Party Service Dependencies

The Service relies on third-party infrastructure and services including, but not limited to, Stripe (payment processing), Clerk (authentication), Vercel (hosting), Resend (email delivery), and Neon (database). We accept no liability for any outage, failure, delay, or data loss caused by or attributable to any third-party service provider. Interruptions to these services may affect the availability or functionality of Bookingly and are outside our reasonable control.

10.5 Your Responsibility

We strongly recommend that you maintain your own backup processes for critical business data and do not rely solely on Bookingly as your only record of customer appointments or bookings. You are responsible for having alternative arrangements in place (such as a phone line or alternative booking method) in the event the Service is temporarily unavailable.

11. Termination

  • You may cancel your account and subscription at any time from your dashboard.
  • We may suspend or terminate your account immediately if you materially breach these Terms, fail to pay any fees due, or engage in conduct we reasonably determine to be harmful to the Service, other users, or our reputation.
  • On termination or cancellation, your data will be retained for 30 days, during which you may request a data export by emailing support@bookingly.co.uk. You may also request earlier deletion of your data at any time in exercise of your rights under UK GDPR Article 17. After 30 days, your data will be permanently and irreversibly deleted.
  • Termination does not entitle you to a refund of any fees already paid.
  • Sections 8, 9, 12, 13, and 14 of these Terms shall survive termination.

12. Limitation of Liability

To the maximum extent permitted by applicable law, Bookingly shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, loss of revenue, loss of bookings, loss of data, loss of goodwill, or business interruption, arising from or in connection with your use of or inability to use the Service, even if we have been advised of the possibility of such damages.

Our total aggregate liability to you under or in connection with these Terms, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, shall not exceed the total subscription fees paid by you to Bookingly in the three (3) calendar months immediately preceding the event giving rise to the claim.

Nothing in these Terms excludes or limits our liability for: (a) death or personal injury caused by our negligence; (b) fraud or fraudulent misrepresentation; or (c) any other liability that cannot lawfully be excluded or limited under English law.

13. Indemnity

You agree to indemnify, defend, and hold harmless Bookingly and its directors, employees, and agents from and against any third-party claims, proceedings, liabilities, damages, losses, and reasonable legal expenses arising directly from: (a) your material breach of these Terms; (b) your violation of any applicable law or regulation; or (c) your wilful misconduct or gross negligence in connection with your use of the Service.

This indemnity does not apply to the extent that any claim arises from Bookingly's own negligence, breach of these Terms, or wilful misconduct.

14. Force Majeure

Neither party shall be in breach of these Terms or liable for any delay or failure to perform its obligations if such delay or failure results from events, circumstances, or causes beyond its reasonable control, including but not limited to: acts of God, floods, fire, earthquake, pandemic, acts of government, internet or telecommunications failures, third-party service outages (including Stripe, Vercel, or cloud infrastructure providers), or cyberattacks. The affected party shall promptly notify the other and use reasonable endeavours to mitigate the impact.

15. Governing Law and Disputes

These Terms are governed by and construed in accordance with the laws of England and Wales. Both parties agree to submit to the exclusive jurisdiction of the courts of England and Wales in relation to any dispute or claim arising out of or in connection with these Terms or the Service. Before commencing court proceedings, both parties agree to attempt to resolve any dispute in good faith through written correspondence for a period of at least 30 days.

16. General Provisions

16.1 Entire Agreement

These Terms, together with our Privacy Policy and Data Processing Agreement, constitute the entire agreement between you and Bookingly in relation to the Service and supersede all prior agreements, understandings, and representations.

16.2 Severability

If any provision of these Terms is found by a court of competent jurisdiction to be invalid, illegal, or unenforceable, that provision shall be deemed modified to the minimum extent necessary to make it enforceable, and the remaining provisions of these Terms shall continue in full force and effect.

16.3 Waiver

No failure or delay by Bookingly in exercising any right or remedy under these Terms shall constitute a waiver of that right or remedy. A waiver of any breach shall not be construed as a waiver of any subsequent breach.

16.4 Assignment

You may not assign, transfer, or subcontract any of your rights or obligations under these Terms without our prior written consent. We may assign these Terms or any rights under them to any successor business or entity without your consent.

16.5 Third Party Rights

These Terms do not confer any rights on any third party under the Contracts (Rights of Third Parties) Act 1999 or otherwise, except as expressly stated herein.

17. Changes to These Terms

We may update these Terms from time to time to reflect changes in the law, our services, or our business practices. When we make material changes, we will notify you by email at least 30 days before the changes take effect. If you do not agree to the updated Terms, you must cancel your account before the effective date. Your continued use of the Service after the effective date constitutes acceptance of the updated Terms.

18. Contact Us

If you have any questions about these Terms or the Service, please contact us:

Bookingly

Legal enquiries: legal@bookingly.co.uk

Support: support@bookingly.co.uk

Website: bookingly.co.uk